Does Height Really Determine Career Success?
Twentieth-century American presidents average 6'0" in height, but leading Hollywood actors skew short. What gives?
The Content Strategist
2015
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Discovery Is Going to Stop Feeding People to Snakes, and There’s a Lesson in That for Content Marketers
A main goal of creating content is to win your audience's trust. One way to not do that: trick them. Just ask Discovery Channel.
Should You Let Other Sites Republish Your Content?
It's the age-old dilemma: Keep your content on your own website to draw traffic to your owned platform, or have it republished on big-name sites for the exposure?
10 Marketing Buzzwords You’re Going to Hear Way Too Much This Year
Yes, content marketing is about telling stories, but it's also about using so many marketing buzzwords that you wonder what kind of monster you've become.
Read Our Off-the-Rails Hipchat Debate About Snackable Content
The Hipchat group of our content team is a very strange place. The latest discussion, unedited and unfiltered: What makes for snackable content?
Why Super Bowl Content Marketing Now Involves Terrell Owens Baking Pies
What do famous athletes do once they hang up their jersey for good? In Wix's new Super Bowl campaign, Brett Favre is a butcher and Terrell Owens is baking pies.
A Rookie’s Guide to CES
Using lanyards as currency, sharing taxis with strangers, loading LinkedIn pictures, and more: how to do CES right the first time.
How to Build a Culture of Content and Transform Your Marketing
To succeed long-term as a brand publisher, start from within: company culture.
How Doritos Turned User-Generated Content Into the Biggest Super Bowl Campaign of the Year
The most popular ad campaign for the most popular sports event in America isn't an over-the-top million-dollar spot made by an agency. It's made by you—the viewers.