The Content Strategist
Marketers, take note: Clicks and views might matter, but a new Chartbeat study has found that the amount of time readers engage with a piece of content is perhaps the most important indicator of successful branded content.
GE sometimes uses freelancers for its award-winning publication, as do Coca-Cola and General Assembly. Why is the hybrid newsroom approach now taking off among big brands?
The most effective marketers' budgets for content are twice as big as those of less effective marketers. Here's what you should know to get a bigger—better—content budget this year.
An old-school sports movie and the NFL collide with a young Jamie Foxx and a protein supplement company to create... the boldest, brashest branded content ever?
"Tomorrow starts here" is a fitting motto for Cisco as it embraces the Internet of Things on its new content hub that's reached nearly 2 million unique visitors.
Learn more about how Contently helped Chango drive over 6,000 leads and quadruple their ROI on content.
Many paid media brands don't yet have their 2015 strategy in place, which means right now is a goldmine of super low CPCs.
Here's what you missed while wondering what the hell human-to-human marketing is...
Red Bull and GoPro do some of the most exciting, groundbreaking work anywhere—and the ideas for their content often come from two guys at a small branded content firm.
