Read Our Off-the-Rails Hipchat Debate About Snackable Content
The Hipchat group for our content team here at Contently is a crazy place of very strange discussions. Right now, for instance, we’re trying to figure out who the J.R. Smith of content marketing is. (Most votes are for me, but I’ve also been nominated as Swaggy P.)
Below is our unfiltered, unedited chat from last night about snackable content. I’ve added in everyone’s titles for context and embarrassment. Also, a note: Everyone at work calls me Joey Lazer.
Joey Lazer (Editor-in-Chief): Thought: We should create a web series called “Is It Snackable?”
Joey Lazer: Where we discuss a piece of content and whether it’s snackable. What would make it snackable? Cream cheese? Crackers? A GIF of Bradley Cooper?
Sam Slaughter (VP of Content): we should also toss in foods
Sam Slaughter: like a calzone
Sam Slaughter: snackable?
Shane Snow (Co-founder, CCO): haha
Shane Snow: that is a good dilemma
Shane Snow: not quite a meal, not quite a snack?
Sam Slaughter: yeah exactly
Shane Snow: I would put some smoothies in that category too
Sam Slaughter: well i mean then you get into the question of what defines a snack. like is it the amount of food? or are there other, more specific characteristics – can it be eaten by hand for instance
Shane Snow: hmm yes i think snacks are things you can eat not as a meal, as entertainment
Sam Slaughter: so, say you’re a very hungry person a steak could conceivably be a snack?
Shane Snow: right exactly
Jessica Black (Marketing Manager): that seems like a very fluid definition
Sam Slaughter: so basically you’re saying anything can be snackable
Shane Snow: Google says a snack is “a small amount of food eaten between meals.””she likes to snack on yogurt” hmm…
Sam Slaughter: so it has to be a small amount
Shane Snow: i don’t consider yogurt a snack. it is a meal to me
Sam Slaughter: like if you have a steak between meals thats not a snack your just a fatass
Jessica Black: or you’re @JordanTeicher
Sam Slaughter: true
Shane Snow: hahaha
Jessica Black: who is a definite non fatass
Shane Snow: debatable
Sam Slaughter: well then i think we’ve determined that google’s definition of snack is lacking
Shane Snow: http://www.urbandictionary.com/define.php?term=Snacks “that which is less than a full meal”
Jordan Teicher (Associate Editor): as a thought leader on the subject of snacks, i believe the snack is relative to the individual if you eat two steaks for a meal, then one steak could be your snack
Shane Snow: apparently “snacking” is a naughty thing that sometimes people do http://www.urbandictionary.com/define.php?term=Snacking
Sam Slaughter: whoa whoa whoa
Shane Snow: side note on snacking: http://www.urbandictionary.com/define.php?term=scooby+snacks and http://www.urbandictionary.com/define.php?term=Snack+attack are great
Sam Slaughter: we need to draw the line between appetizers and snacks – what if you’re super turnt, and you eat the whole jar of gummy bears for dinner is that then “snacking”?
Jordan Teicher: do you want me to bring it up at the next global eating all-stars meeting?
Jessica Black: maybe we should stop trying to define the snack by its relationship to a meal
Jordan Teicher: not if that’s your meal.
Shane Snow: but gummy bears are definitely a snack even if you make them your meal that’s dinner made OUT of snacks and we all know that snack dinners leave you empty and sad
Image by Moving Moment