The Best Branded Content of October
In October, the world's best brand publishers released some beautiful, artistic, and truly experimental stories.
The Content Strategist
2014
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Content Marketing Catchup: The Content Marketing World as Westeros, SEO Tips, and More Must-Reads
From the Content Marketing Dictionary, to the biggest guest post fail of the year, to a map of the Content Marketing World as Westeros, here are the big stories you might have missed this week.
David vs. Goliaths: How Maplewood Online Beat AOL and the ‘Times’ for Hyperlocal Dominance
In the Hyperlocal Content Wars of 2009, two successive rounds were fired in my town of Maplewood, N.J., when Tim Armstrong’s Patch.com and the The New York Times Local both set their sights on our village, seemingly destined to dominate.
CJR: It’s Time for the Journalism World to Take Brand Publishers Seriously
"One day soon, native advertising may be recalled as a quaint evolutionary step, as brands are increasingly comfortable simply reaching an audience themselves."
Can Content Marketing Save Fannie Mae’s Rep?
Fannie Mae's reputation was rocked in 2009, but now they're trying to fight back, with content marketing as part of their arsenal. Can they succeed?
Can This Tool Help Publishers Finally Take Control of Content Recommendation Engines?
Kim Kardashian's see-through dress featured next to stories about ISIS, listicles of Hollywood's botched plastic surgeries alongside articles about Obamacare—content recommendation has a lot of problems, but it may now have a solution.
Why This Op-Ed by BP in Politico Turned Out Terribly for Both Companies
This past Tuesday, Politico ran “No, BP Didn’t Ruin the Gulf,” an op-ed piece by a BP Comms. VP that claimed the damage caused by the 2010 Deepwater Horizon oil spill in the Gulf of Mexico was minimal.
18 Years After Being Retired, the Meox Mix Jingle Is Going Viral. Here’s Why
How do you get hipsters to engage with branded content? Trigger their love of nostalgia and absurdity by asking them to remix the Meox Mix jingle.
7 Quick List-Building Tips From Email Marketing Masters
Despite what you may have heard, a strong email list remains a key commodity for any content creator to grow their owned audience. It's the rain dance that gets a flood of followers to your content, the channel that conjures a storm of social shares.