Our (Other) 10 Favorite Stories of 2014
We always preach the importance telling good stories, and, in my opinion, these are some of our best.
The Content Strategist
2014
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Content Marketing Catchup: Unlocking Viral Secrets, Jordan’s Hilarious Web Series, and More Must-Reads
Here’s what you missed while calculating how much money you earned over the past few months listening to “Serial” during work hours...
The Paid Social Distribution Playbook
Facebook? Twitter? LinkedIn? We break down everything you need to know to get the most bang for your buck with sponsored posts.
Here’s How Best Buy Could’ve Avoided Their ‘Serial’ Twitter Gaffe
"Serial," the most downloaded podcast of all time, ended this week, creating a pop culture vacuum that probably won't be filled for a few weeks. But on its way out, the podcast inadvertently became part of a marketing controversy.
How to Stand Out in Crowded Inboxes
Email marketing can either work wonders or flounder. And simply put, brands that get noticed in crowded inboxes grab their audiences by doing things differently. But that begs the question: How do you get your content to stand out in increasingly crowded inboxes?
Why Your Brand Needs an Editor
In content marketing, credibility is king. Building an owned audience only works if your readers trust you. That trust is hard to earn, but it’s all too easy to lose—especially if your content marketing is more marketing than content. In a 2014 survey by Kentico Software, 74 percent of respondents said they trust “content from businesses…
The Top 10 Brand Editors of 2014
When we think of talented editors, our minds probably jump to the overworked veterans who piece together our favorite consumer magazines. But as the quality of branded content has improved in the last year, it's time to give brand editors their due. Here are 10 who got our attention in 2014.
Has Jordan Found the Model for a Great Branded Web Series?
The buddy cop formula just works. Stick the right two guys together, let them riff off one another, and odds are you have a hit. If they're athletic superstars like Blake Griffin and Chris Paul, then you might have a major hit.
The 12 Best Content Marketing Blogs of 2014
How do you get better at content marketing? Well, it helps to read about best practices from people who have already succeeded.