The Content Strategist
Heineken was recently awarded the title of "Creative Marketer of the Year" at Cannes. Throughout 2014, the brewery released a slew of creative marketing campaigns, but all of them had the same goal—to differentiate Heineken from the rest of the beer market.
We answer a question we hear a lot from content marketers: How do I effectively drive high-quality traffic to my content through LinkedIn?
Forget advertising. Today, brands want audiences. And one of the biggest keys to connecting with those audiences is leveraging influencers.
My latest guilty pleasure? Binge-reading the absolutely absurd collection of listicles sponsored by brands. It's a bizarre world of cat GIFs, poop jokes, and multi-step guides to eating fast food. Here are eight of the most bizarre ones I could find.
For journalists, getting a scoop has always been a rat race, but for tech reporters, staying on top of every new product has never been tougher with so many writers out there trying to scrape together an audience by being first to the party. Enter Ryan Hoover, who launched Product Hunt in late 2013 with the sole purpose…
Thanks to the Internet, your brand's reach is endless. But there is a very specific group you should be targeting. Instead of partnering with big names, form personal relationships with your biggest influencers: customers.
Until recently, the consensus was that viral potential couldn't be foretold. But recent data-heavy studies are offering new insight into sharing trends. Here's what 2014 taught us about what makes content go viral.
For those waiting impatiently for the next album from Kendrick Lamar, he and Reebok have teamed up to hold the music world over with an inspiring video ode to his hometown, Compton, California.
Here’s what you missed while figuring out if you can expense holiday gifts for clients to your boss’s credit card…
