The Content Strategist
When you're running a publication, a bias for text and photo has a trickle-down effect that impacts your entire editorial operation. When your brain is programmed to think text-first, it limits your ability to consider all storytelling possibilities for each and every piece.
One of the biggest challenges for every content marketer is time—trying to find it, deciding how best to use it, and the fact that there's never enough of it to begin with. When you're responsible for maintaining a blog, time starts to feel even more evasive—especially if you're expected to update that blog every day.
Since I started as editor-in-chief of Contently a year ago, we've published over 1,000 stories, grown our audience by 100,000 readers, and nearly given our CEO a heart attack about half a dozen times. Most importantly, we've learned a ton of valuable lessons about content marketing.
Our inboxes probably aren't as organized as we'd like them to be. Thankfully, these five free tools can help clean up the mess.
That's right—it's time for my picks of the best branded content of 2014. It's kind of like Cannes, except instead of a gold lion, you get a picture of our soccer team with Drake.
What happens when you combine Santa and bathroom jokes? Christmas magic.
If you leap into hiring a brand editor without first making a plan, you're pretty much just burning money.
"We have history" is perhaps the worst excuse for sticking around in any relationship.
Here's what you missed while wondering whether that ugly Christmas sweater is going to mess up your mistletoe game.
