The Content Strategist
As strange as it might sound, I have a harder time not finding stories. It's like that line in 'The Sixth Sense' when Haley Joel Osment says, "I see dead people." Instead of dead people, I see stories. Everywhere.
For the past 24 months, Inc. magazine's company of the year has been crafting a lavish collection of branded content.
Verizon's tech news site Sugarstring folded after only a few months. What should they have done differently?
3D display ads are here, and the hope is that we won't hate them.
On November 6, 200 of the industry's top minds gathered for an intimate and honest discussion of the state of content marketing. Here, we pull back the curtain.
If 2014 was the year brands got serious about content marketing, then what's in store for 2015? We surveyed 601 content marketers to find out.
Who says that finance content can't go all Ferris Bueller on us and break the fourth wall?
Despite all the "Facebook sucks!" rhetoric circulating in the brand marketing world, Facebook is still the most important social network when it comes to driving referral traffic to your content. By far.
Agencies—which already own the brand relationship when it comes to media planning, buying, strategy, research, data analytics, mobile, and social—must be the ones to push brands into this next era of marketing.
