The Best Branded Content of November
It's the holiday season, so of course our roundup of the month's best branded content has to involve a very adorable penguin.
The Content Strategist
2014
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Bizarro Planet: How I Overcame Corporate Constraints and Found a Way to Tell Great Brand Stories
Like most journalists, I climbed the ladder working for established media companies. When I switched teams and tried to build a newsroom for a corporate client, it was a rude awakening.
Stacks on Stacks on Stacks: Where Marketing Technology Needs to Go in 2015
The reality is that companies have produced a lot of bad content in 2014, and a lot of marketing technologies didn't deliver on the promise of better ROI.
Totino’s Takes on Buzzfeed and Wins With One of the Best Listicles of the Year
Earlier this year, BuzzFeed issued a stock photo challenge. This week, one brand was brave enough to accept it.
The Content Marketer’s Guide to Growing an Audience Through Outbrain
Every content marketer wants to grow their audience. With the right approach, Outbrain can help you do just that.
Why Ad Personalization Might Not Be All It’s Cracked Up to Be
If you live in a busy city, more than likely you're being pegged by ads as someone you're not.
6 Brands That Used Tinder as a Social Media Marketing Platform
Tinder is usually reserved for late night booty calls and awkward conversations with winky faces. But what about social justice campaigns? Recently, advertising agency Eighty Twenty used the app to do the unexpected: help bring the issue of sex trafficking to light.
3 Secret Ingredients for Making Your Content More Share-Worthy
I often write for the sheer love of it. But when I publish my writing, I'm hoping for more. I want people to share it.
17 Content Marketing Predictions for 2015
In 2015, ad agencies may find themselves having a lot in common with the New York Jets.