Our 2014 Content Marketing Predictions, Ranked
Unfortunately, I don't think anyone is about to start referring to us as the Miss Cleo of content marketing.
The Content Strategist
2014
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35 Content Marketing Stats You Need to Know
Content marketers are junkies for concise and compelling stats, so let's take a look at 35 stats you need to know.
Facebook’s Cracking Down on Brands, and It’s Great News For Content Marketing
Only good things can happen when Facebook takes a stance against all the hawkers and peddlers who give brand updates a bad name (which, let’s be honest, includes most brands on the network).
Why Chat Apps May Be the Next Big Driver of Referral Traffic
Think all of your social traffic is coming from Facebook and Twitter? Think again. Nieman Journalism Lab just shared a case study about the impact of chat apps—and it may just shed some light on your "dark social" traffic.
Content Marketing Catchup: Cracking the ROI Code, Lessons From ‘Serial,’ and More Must-Reads
Here's what you missed while wondering whether quarterly ROI counts as a vegan Thanksgiving side...
This Study of 500 Publishers Reveals How Marketers Can Get Other Sites to Write About Their Content
If you're a publisher right now, you probably want to kill the content marketer flooding your inbox. And if you're a marketer, you're probably frustrated with getting ignored.
The Biggest Reason It’s Hard to Recognize Genius
On January 1, 1962, four young men auditioned for a record deal at Decca Records in North London. They were rejected, and it turned out to be one of the worst mistakes in the history of the music industry.
The Content Marketer’s Guide to Promoted Tweets
If you're a content marketer, there's a darn good chance you want more eyeballs on your content. Enter Promoted Tweets.
The Biggest Lessons Content Marketers Can Learn From ‘Serial’
In an era where storytelling is a slickly packaged affair and "content” has been cemented as a buzzword, it's satisfying that the viral hit at the end of 2014 is a simple podcast.