The Content Strategist
Like most content marketers, HSBC's Debra Russeth started out creating content with virtually no sales KPIs—until she reverse-engineered their marketing process and had a breakthrough.
Meet the nerds defending your computer against ex-bank robbers, Russian millionaires, and organized crime.
Where do I begin? Which networks should I be on? What do I share? How many times should I post? Is this worth my time? Read on, social media noob, and I will answer all of your concerns. (Lesson one: “Noob” is social slang for “newbie.”)
Will consumers really accept the sudden appearance of retroactive product placement in their favorite music videos?
"Everything changed for me, and for us, and probably for everyone in this room when YouTube became a thing."
Most brands obsess over the creative qualities of their video. Yet few spend enough time and attention to another key element—how and where they’re going to host the work. This isn’t a peripheral concern. An ideal video host could help track ROI, generate leads, and bring in traffic. This helps pay the bills, and sustains…
Here's what you missed while trying in vain to think of clever #BreakTheInternet tweets...
Today, many, many brands jumped on the #BreaktheInternet trend—and some of the tweets actually weren't horrible!
News cycles are growing faster; audience attention spans are growing shorter. For brands getting into the publishing game, this poses a serious challenge.
