It’s Official: Airline Safety Videos Are the New Harlem Shake
What used to be the most frustrating part of flying has become the airline industry's "Harlem Shake," with myriad airlines finding viral gold by remixing their safety instructions.
The Content Strategist
2014
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Report: 80% of Publishers Want to Sell Ads Based on Time Spent
There has always been a cruel truth to Benjamin Franklin's famous line, "Time is money." And for publishers driving the future of content marketing, those three words are proving more appropriate than ever.
Brilliant Move: Glacéau Fruit Water Sponsors Amy Sedaris’ Adventures on Tinder
Twenty-somethings love talking about horrible dating apps and funny videos we saw online. What we don't talk about is fruit water—until now.
Content Catchup: The Art of Thought Leadership, Gigaom’s Native Ad Scandal, and More Must-Reads
Here's what you missed while debating whether "sexy chicken" is an appropriate costume for your company Halloween party...
Dr Pepper Hops on a Hot Digital Trend: Turning GIFs Into the New Emojis of Messaging
Dr Pepper is becoming the earliest brand adopter of GIF messaging, but can their product-focused strategy succeed?
Want to Get an Accurate Estimate for Your Brand Video? Follow These 4 Tips
The tug-of-war between brands and vendors over video production costs has gotten out of control, and one man has had enough.
Check Out This Bizarre Native Ad for the NSA on Gigaom
Remember The Atlantic‘s Scientology debacle? Well now the NSA is running a sponsored post on Gigaom, and we may have another controversy on our hands. Last week, we dissected Gigaom’s bizarre and inconsistent sponsored content: Some posts are high-quality analysis of industry issues; others are 100 words of product copy pasted into an article format. Now the…
Twitter’s NFL Fandom Map Is a Brilliant Piece of Content Marketing
If Twitter can convince NFL fans they're missing out if they're not on stalking their feeds on Sundays, they'll achieve that long-coveted mainstream growth.
How to Write Thought Leadership Posts That Don’t Make Editors (and Readers) Want to Die
If you want your op-ed or contributed content featured in The New York Times, Mashable, or Fast Company, read this before you reach for your pen. Are you listening, PR?