4 Audience Growth Trends for 2015
What does liquoring up your lawyers have to do with content marketing? Quite a lot, as was revealed at the Contently Summit last week.
The Content Strategist
2014
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Dell’s New Native Ad on the Times Shows Just How Far Sponsored Content Has Come
Ten months ago, Dell debuted as The New York Times' first paid post partner. Now, the brand is back for a second go-round with a visually impressive exploration of enterprise cloud computing, written by a journalist and enhanced with proprietary research on corporate security and interactive global market data.
Why Clickbait Is Dangerous for Brands
For emerging brand publishers, figuring out how "clickbaity" to be presents a huge challenge.
Content Marketing Catchup: The Best Branded Content of October, the Model That’ll Save Journalism, and More Must-Reads
Here's what you missed while spending far too much time debating whether to buy a winter Snuggie...
How IKEA Became Kings of Content Marketing
John Lennon may have said the Beatles were more popular than Jesus... But what about IKEA? The Swedish "Life Improvement Store" prints over 200 million copies of its catalog each year—double the amount of Bibles printed in the same time frame.
This Insanely Simple Rule Will Help You Overcome Your Biggest Challenges
Not long ago, I came across a Reddit post that articulates the tiny rule that's helped me overcome my biggest fears.
Do You Regret Something That You Published? Here’s How to Respond
Unpublishing should never be the first step when it comes to dealing with misinformation.
5 Awesome Brand Videos That Harness the Power of Music
Music has been called the universal language, and brands know this, often using music to accentuate their content's message. But what's really cool is when music becomes the center of attention. Here are a handful of brands who pushed music into the spotlight.
The 2014 Branded Content Approval Matrix
To pay homage to a fascinating year in content marketing so far, we took a page from the New York Mag playbook and created a branded content approval matrix, judging the year's big happenings—from Taco Bell's Snapchat exploits, to Facebook's algorithm changes, to the most controversial PSA of the year. Enjoy!