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The Content Strategist

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Content Catchup: Get Ready For Seth Godin to School You, and More Must-Reads

Here’s what you missed while wondering how to integrate GIFs into your #bae’s #Vday gift… ‘You Need Editors, Not Brand Managers’: Marketing Legend Seth Godin on the Future of Branded Content I spoke with Seth Godin, the godfather of content marketing, and he taught me more in 45 minutes than I’d learned in the previous… 

February 13, 2015 · Joe Lazer

6 Brands That Used Tinder as a Social Media Marketing Platform

Tinder is usually reserved for late night booty calls and awkward conversations with winky faces. But what about social justice campaigns? Recently, advertising agency Eighty Twenty used the app to do the unexpected: help bring the issue of sex trafficking to light.

November 25, 2014 · Jillian Richardson