Content As a Means for Social Change
It is possible to create business models that place value above profit – and content can be key to this shift of focus, says Twitter founder Biz Stone.
The Content Strategist
Filter
Only 36% of Tweets are Worth Reading [STUDY]
Out of 43,738 tweets posted over a 19-day time period, 1,443 users rated 36% as “worth reading,” 39% as “mediocre,” and 25% as “not worth reading at all.”
Top 10 Most Retweeted Brands [REPORT]
Track Social, a social media analytics platform, released its findings for the top 10 most retweeted brands on Tuesday.
Twitter and Facebook Announce Mobile Advertising Options
This week has been big for brands looking to add to their mobile marketing efforts. Both Facebook and Twitter announced enhanced mobile advertising options.
Twitter’s Editorial Director On the Art of Blogging
“There’s a fuller story there. One that you can tell in more than just a tweet,” says Twitter's Editorial Director Karen Wickre, on the purpose of its blog.
A Few Great Brands Marketers and Blogs To Follow
Thoughts on some of the top brand marketers and content marketing blogs to follow.
What Content Gets More Retweets? [STUDY]
HP Labs released a white paper today, suggesting that it can predict what types of content get more retweets, based on the content within the tweet.
The Value of Content: Who Gives a Tweet?
Three researchers evaluate what types of content work and don't work on Twitter.
The Most Influential Social CEOs
The Reuters and Klout 50 measures the most influential executives on the web.