5 Inspirational New Twitter Brand Pages
Five new Twitter brand pages that we found particularly innovative.
The Content Strategist
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Twitter Loves Content-Centric Brands
Dick Costello, The CEO of Twitter announced that better brand pages are on the Twitter Horizon. This is great news for content creators, as these pages will supposedly offer more customizable organization methods. Brands will no longer rely on the social media site’s chronological display, and instead will have more control over the viewing of their tweets. He…
Content Strategy Showdown: Reblog or Retweet?
Which content-sharing strategy do you think is more effective: reblogging or retweeting? In a recent post on Z-Blog, reblogging is a better approach because it offers added value for your readers while bringing your blog more credibility. They explain: “Reblogging isn’t just a potent means of secondary content promotion, it makes quoting others easier and consequently we…
Community Generated Content – Yay or Nay?
The Content Marketing Institute lends its thoughts on how to incorporate your community into the content production cycle.
Embedding Social Media Buttons, Made Easy
Readers, meet the The Ultimate Cheat Sheet for Creating Social Media Buttons. This is a relatively old guide from The Hubspot team, but it’s just so useful. Trying to embed things on your site can be a pain, but it’s worth it. There’s little use in creating content if the consequential process of sharing is not there! “We’ve…
How To Increase Click-Through Rates on Twitter
Dan Zarrella made this great infographic on how to get the highest number of click-throughs for your tweets. Check it out below, and don’t forget to take note of some other Social Media Myths that Dan has disproven.
How To Rock Storytelling On Facebook Timeline
Copyblogger wrote a great piece the other day called 4 Simple Steps to a Facebook Timeline that Tells Your Marketing Story. Here are his 4: Using the Subscribe button, Adding a great Cover photo, Crafting your About page, and Adding activity and Life Events to your Timeline. Take a closer look on how to deliver on…
What Has Deterred Your Digital Strategy?
According to a recent post on The Conversation Agent, many B2B marketers are not satisfied with the performance of their website, social, search marketing and sales conversion efforts. Here’s a breakdown of the main reasons why. Luckily we’ve answered a few of these for them. Uncertain of where to begin? Lack resources? Don’t know how to…
Reacting To A Digital Disaster
If you haven’t heard, McDonalds has been dealing with a social media disaster. The company ran into trouble after using the hashtag #McDStories during a 24 hour campaign of promoted tweets. But unexpectedly, users began to tell their own horrible “stories” – often mentioning drugs and even animal cruelty. “Within an hour, we saw that it wasn’t going…