Making Social Matter
Marketers get most out of their social media by setting goals, measuring success and integrating social elements into other campaigns,
The Content Strategist
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5 Ways to Build a Better Website
Here are five ways to transform a company’s website to a go-to destination for consumers.
Twitter’s Discover Tab Taps Into Content Sharing
Twitter has updated its Discover tab, making it easier for people to find content that they're looking for.
Measuring Social Media Success
For social media marketers, setting and hitting goals can be tough, but there are a few proven ways to track their progress.
The Best Marketing Is Still Local
Globalization and the spread of social media has put new pressures on marketers go local to get their message out. By tailoring their content to specific communities, marketers believe they will have more success, according to a new survey.
How To Attract Valuable Twitter Followers
Building up your Twitter following is important, but only when it's done properly. Finding the right people to follow you should be the priority.
I’m Tweetin’ It! A Look at McDonald’s Twitter Strategy
McDonald's has seen success on Twitter because it listens and responds to users and keeps in line with its "happiness" theme.
Marketers Spending Most Ad Money on Facebook [STUDY]
Facebook will be the top recipient of ad money among all other social media sites this year, according to a recent survey.
Twitter Users Crave News Updates [STUDY]
In a recent study, 31% of Twitter users said that they follow bloggers that put out original content, while 33% claim to follow news organizations.