Many Companies Need Online Voice Lessons
Companies do better in their online marketing efforts when they establish their own voice.
The Content Strategist
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The Downside of Auto-Posting Tweets to LinkedIn
Just because Twitter and LinkedIn are both social media sites, it doesn't mean that marketers can apply the same rules.
Lessons from Dell’s Dedication on Twitter
The brand uses social media the right way: To connect with people, address their concerns, and participate in meaningful conversations.
Twitter to Search New Users’ Browsing History
New users that signs up for Twitter will have their browsing histories investigated so that the site can make suggestions based on their online activity.
Unlocking the Twitter Marketing Puzzle
Marketers are starting to figure out Facebook, but Twitter remains much more a mystery to almost everyone who isn't American Express.
Adding Television to the Social Media Mix
An effective way to combine television and social media efforts is by encouraging customer to chat about television programs on Twitter
Birchbox Explores the Beauty of ‘Twitter Parties’
The latest addition to Birchbox's arsenal is a partnership with the CW television show "Gossip Girl" and live Monday night Twitter parties.
Twitter Adds Email Marketing System
Twitter has acquired the employees and technology behind RestEngine, a system that sends out personalized emails.
Where Credit Is Due: AmEx Is Card King on Twitter
American Express has been a major player in the credit card game for decades, and when it comes to Twitter, it's the clear-cut winner.