Content Marketing

Marketers Spending Most Ad Money on Facebook [STUDY]

Facebook will be the top recipient of ad money among all other social media sites this year, according to a recent survey.

Out of 500 marketing and advertising executives, more than half said “they expected companies to increase their advertising or marketing investment in Facebook,” according to the survey from the Creative Group. Only 5% said that their companies would be spending less money on social advertisements overall.

As Facebook continues to grow, ad spending from companies will most likely increase as well. Unlike traditional advertising, it’s fairly cheap, easy to target audiences, and gets the consumer involved.

Image courtesy of Flickr, sofiabudapest

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