How to Design a Brand Study That’s Ethical and Entertaining
When marketers distill a study into an attention-grabbing headline, they risk sacrificing academic integrity in the pursuit of clicks.
The Content Strategist
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What We Can Learn From 9 Million Instagram Posts
To help brands understand what works best on Instagram, Quintly conducted a study of 44,432 business profiles and over 8.9 million posts.
What Annoys Audiences the Most About Marketing Emails
There's no way to please everyone, but brands can still do a better job making sure their marketing emails are relevant and customized.
Study: The 2019 Creative and Marketing Salaries Guide
According to the study, some of the most promising creative marketing jobs include content strategist, UX designer, and email marketing specialist.
Attention Brands: Young Americans Are Breaking Up With Facebook
Any good relationship is built on trust. According to a new study, Facebook will have to take clear measures to earn back the trust of its younger users.
When to Use Humor in Content Marketing
According to Dr. James Barry, B2B content should use more humor. " Why wouldn't CEOs want to be entertained?" he said. "They're just like anyone else."
Are Chat Stories the Future of Native Advertising?
Native advertising is one of the most divisive topics in media. Will sponsored chat stories fix that reputation or become another necessary evil?
The Association Problem: When Consumers Like Your Ad But Forget Your Brand
Brands should pursue emotional narratives in their content. But if the narrative doesn't fit and people don't recall your company, that's a problem.
Your Brand Needs a Conscience
Consumers don't just want great products—they want to see that companies know the difference between right and wrong.