Infographics Solve Information Overload, Says Visual.ly’s CCO
Visual storytelling is the Internet’s best possible solution to information overload, says Lee Sherman, co-founder and Chief Content Officer of Visual.ly.
The Content Strategist
trends
Filter
Visual Storytelling and the Future of Journalism [VIDEO]
Francesco Franchi, the art director of Italian design magazine <em>Intelligence in Lifestyle</em>
How Guest Writing Can Build a Journalist’s Personal Brand
Writing for large, influential sites as a contributor is a great way for writers to brand-build and find a new audience.
The Battle of Engagement: Saks Versus Barneys
The Fresh Networks Blog did a great breakdown illustrating the different content strategies of luxury department stores Saks and Barneys. A couple interesting facts: Saks has 288,000 Facebook fans, Barney’s has almost half with 162,000. Barneys gets its best rate of engagement between 8-9am in the morning, whereas Saks gets a good (but not as…
Is Your Page Layout Up To Par?
Last week, Google improved and blogged about their newest Page Layout Algorithm. In the post, they explained that this is just one of 500 algorithm updates in the upcoming year. Most of their rollouts lately have helped our readers – whose content is usually pretty search-engine friendly – but this one involves page layout, which is less clearly beneficial. Basically,…
On Infrastructure and Credibility
The Content Marketing Institute ran an interesting blog post explaining how to use Paid Media to Achieve Remarkable B2B Conversion Rates. They made some graphs documenting the Content Marketing Process of Advertising Marketing and PR Agencies today. You need a system folks! Also, a quick soundbite we found interesting: Make sure you have the necessary infrastructure to funnel…
Awesome Content About Content, Week of 11/21
Hey Everyone! If you follow our Twitter and/or Tumblr, you know that we like to keep you updated on what’s going on in the world of Content Creation outside of The Content Strategist. Here’s a wrap-up of things we’ve noticed over the past week. How to Jack The News For Marketing Buzz – ”If you are…
Awesome Content About Content, Week of 11/7/11
Learn about 27 Ways To Use Infographics Wisely, Which Luxury Brands Are Digital Pioneers and The Best Ways To Maximize WordPress, Gmail, and Tumblr.
Content Marketing Lessons from Mommy Bloggers
Heather Armstrong, known as Dooce to her followers, launched her popular blog in 2001 as a place for satirizing her experiences at work. She has since chronicled her experiences with depression, pregnancy, parenting, and health – or whatever is currently going on in her life. Ten years later, her blog receives tens of thousands of visits per…