Infographics Solve Information Overload, Says Visual.ly’s CCO
Information overload — it’s a digital marketer’s biggest fear, and a consumer’s worst nightmare. Visual storytelling is the Internet’s best possible solution, saysLee Sherman, co-founder and Chief Content Officer of Visual.ly.
Anyone who frequents the Internet, though, knows that most infographics simply aren’t up to traditional data research standards. Infographics in their current form may be a fad, Sherman recently admitted to Forbes, but organized data is here to stay.
Check out our guide to creating killer infographics if you want to incorporate a visual component into your own digital strategy — but remember to use them wisely. Cite your sources, be professional, and of course, be creative!