The Content Strategist
Just how many times does content get shared? Where do people prefer to share it? And are some publishers more effective than others at generating highly shared content? These questions are crucial to content marketers looking to understand the key components of a viral marketing success.
Content campaigns need a fair amount of time to gain traction, and once that starts to happen, you need the requisite resources to continue to publish consistently and build momentum.
Past the headlines, it's a great source of things anyone working in media should be excited about .Here are a few reasons why hating on Upworthy might not be so worthy after all.
Things people generally associate with TSA: long lines at airport security, invasive pat-downs, the jingly plunk of keys and cell phones in plastic bins. Things people do not associate with TSA: amazing Instagram photos. In just four years, Instagram has taken over, with over 200 million active users as of March. Celebrities and millennials can't get enough of the instant photo-sharing app, and marketers have also been cashing in on its success, using the platform to engage mobile users in fun and exciting ways.
These days, a brand isn't on its game if it isn't doing "social good." This is particularly true of the finance industry. Take this May's Fleet Week—a New York City-based celebration of the United States Navy, Marine Corp, and Coast Guard. Bank of America collected tweets using the hashtag #TroopThanks and posted them to a digital billboard in Times Square. The idea behind the Express Your Thanks campaign, now in its third year, is to give messages of gratitude a big platform, audience, and reward.
How much do you know about paid social? Considering how relatively new the practice is, chances are the answer is not enough.
In an ideal world, we would not judge a snack by its fat, sugar, and sodium content, but by the quality of its branded content. So whether or not your slow food, organic, fair trade, gluten-free veganism can accommodate these quirky brands into your diet, try to relish the raucous joy they're making on social media.
Is Mark Zuckerberg the modern-day Willy Wonka? It might be a little tenuous, but there seems to be a clear similarity between Facebook’s recent soft launch of ‘Facebook Buy’ and Wonka’s mouth-watering idea: Reach into the News Feed and grab your chocolate bar. Or big-screen TV. Or half-off Bonobos.
Branded web series—and serialized storytelling—isn't just for Hulu and YouTube anymore.
