5 Reasons These Branded Tumblrs Were a Huge Success
Tumblr is one of the most underrated platforms for branded content, and a number of brands have crafted content built to go viral.
The Content Strategist
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Together We Make GIFs: Why the Madden GIFerator Is Viral Content Marketing at Its Best
How can a company penetrate the Internet's imposing fortress of inside jokes, unsaid rules, and often virile criticism to produce an effective, popular, and uncontroversial viral marketing campaign? The answer to that question lies at the heart of the "Best Meme of 2014": The Madden GIFerator.
How Publishers Are Crafting Their Ello Strategy
Ello may consider itself a place where brands are unwelcome, but publishers are already starting to set up shop on the most viral social network since Snapchat burst onto the scene in early 2013.
Why Brands Need to Fight the Temptation and Stay Off Ello
One of the main reasons that Ello is popping off right now is that the nascent social network explicitly rejects advertising and commoditization of user data. It's manifesto makes that abundantly clear.
How The Whistle Is Building a Sports Network for the YouTube Age
With 7 million subscribers, almost 150 channel partners, and more than a billion views, The Whistle hopes to reshape sports media on the level that ESPN did four decades ago.
Manufacturing Amazing: MTV Star Rob Dyrdek Reveals How Brands Can Become ‘Irresistibly Shareable’
The story of Rob Dyrdek goes a little something like this—talented skateboarder quits high school to turn pro at 16, becomes an influential skater and serial entrepreneur, realizes the power of storytelling, and catapults himself into the mainstream as one of the biggest stars in MTV history.
The Best Branded Content of August
In August, social, digital, and traditional marketing collided in fascinating ways.
Apple’s ‘Your Verse’ Is a Case Study in Weaving Content Into Commerce
What will your verse be? It's the question Apple asks their customers in their new content marketing campaign, a foray into brand storytelling that's wholly centered on consumers and is woven into Apple's commerce platform.
Content Marketing Catchup: 7 Crucial Content Metrics, a Mind-Blowing Social Study, and More Must-Reads
These days, the ROI debate comes with a side of FOMO. Everyone's worried they're not tracking the right stats. In our latest Contently Labs piece, we reveal seven metrics you need to start measuring today.