Why Clickbait Is Dangerous for Brands
For emerging brand publishers, figuring out how "clickbaity" to be presents a huge challenge.
The Content Strategist
social media marketing
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18 Years After Being Retired, the Meox Mix Jingle Is Going Viral. Here’s Why
How do you get hipsters to engage with branded content? Trigger their love of nostalgia and absurdity by asking them to remix the Meox Mix jingle.
Twitter’s NFL Fandom Map Is a Brilliant Piece of Content Marketing
If Twitter can convince NFL fans they're missing out if they're not on stalking their feeds on Sundays, they'll achieve that long-coveted mainstream growth.
Content Marketing Catchup: The Brand Blog With 50 Million Readers, Content Marketing in 2024, and More Must-Reads
Here's what you missed while trying to hack Marketo to forge your Q3 status report: The biggest brand blog you never heard of.
If You Don’t Have Good Content, You’re Going to Fail on Social
Though content marketing is the new kid on the block, it won't be long before it eclipses social as marketers' tool of choice.
3 Key Takeaways From the ‘Content Platform Showdown’
When TrackMaven billed one of its conference panels as the "Content Platform Showdown," pitting representatives from content marketing platforms Contently, Newscred, and Percolate head-to-head, they were probably hoping everyone would channel their inner Crossfire.
5 Tips for Creating Engaging Social Content Around Big Events
Brands love to hijack big events, but they often fail. The latest research from ShareThrough sheds some light on how they can succeed.
4 Latin American Brands That Will Inspire Your Content Strategy
Latin America is home to more than just beautiful beaches and brilliant soccer; it's also the birthplace of some of the most innovative content marketing on earth.
Infographic: The Secret Formula for Creating Shareable Blog Posts
Your blog post may not spread to millions, but tens of thousands is a reasonable goal. How? Following these tips is a great start.