How AirBnb Is Using Content Marketing to Stay on Top
For the past 24 months, Inc. magazine's company of the year has been crafting a lavish collection of branded content.
The Content Strategist
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This Chart Reveals Just How Important Facebook Really Is for Content Marketers
Despite all the "Facebook sucks!" rhetoric circulating in the brand marketing world, Facebook is still the most important social network when it comes to driving referral traffic to your content. By far.
6 Brands That Used Tinder as a Social Media Marketing Platform
Tinder is usually reserved for late night booty calls and awkward conversations with winky faces. But what about social justice campaigns? Recently, advertising agency Eighty Twenty used the app to do the unexpected: help bring the issue of sex trafficking to light.
17 Content Marketing Predictions for 2015
In 2015, ad agencies may find themselves having a lot in common with the New York Jets.
Social Media 101: 10 Tips for Small Businesses Just Getting Started
Where do I begin? Which networks should I be on? What do I share? How many times should I post? Is this worth my time? Read on, social media noob, and I will answer all of your concerns. (Lesson one: “Noob” is social slang for “newbie.”)
These Brands Hijacked the Kim Kardashian #BreakTheInternet Trend Without Looking Like an Ass
Today, many, many brands jumped on the #BreaktheInternet trend—and some of the tweets actually weren't horrible!
How Meagan Cignoli Became the Queen of Branded Vines
How do you go from freelance photographer to the founder of a fast-growing creative agency in less than two years? For Meagan Cignoli, the secret was when she discovered Vine in early 2013.
JetBlue Pays It Forward Through a Social Storytelling Campaign With No End in Sight
What happens when a brand tries to use "pay it forward" as the basis of a social marketing campaign?
10 More Charts That Are Changing Content Marketing
In just a few months, the content marketing scene has changed dramatically. More studies have been done, more charts have been made, and content marketers needs this information more than ever to stay on top of this rapidly changing industry.