How Maker’s Mark Built an Engaged Community of Bourbon Lovers
The bourbon brand has made a smooth transition into the digital age, embracing the new ethos of content marketing and social media wholeheartedly.
The Content Strategist
social media marketing
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10 Key Things Marketers Need to Know About Snapchat’s Discover
If you've dismissed Snapchat as just another social media app for millennials, Discover means that it's time to start paying attention.
5 Key Things Marketers Need to Know About Facebook Cinemagraphs
Before you fire up your cinemagraph engines, let's hammer down what value these captivating images may bring to your brand.
Your Twitter Chat May Feel Like Herding Cats, But It Doesn’t Have To
A successful Twitter chat doesn’t just expand a brand’s reach—it inherently makes a statement about what the brand stands for.
‘We Believe in Stories’: GE Reports’ Tomas Kellner Reveals How He Built the World’s Best Brand Mag
GE Reports is one of the best brand magazines on the planet. We talked with Managing Editor Tomas Kellner to get an inside look at the digital publication's unique blueprint.
Taboola Raises $117 Million as the Competition for Content Distribution Supremacy Heats Up
Content recommendation service Taboola announced Wednesday that it has raised a $117 million in a Series E funding round as the competition for paid distribution dollars reached a new high.
Meet Snapchat Discover, the New Millennial Media Network
You'll soon find content from People, Comedy Central, and more among your friends' selfies on Snapchat Stories.
The Paid Social Distribution Playbook
Facebook? Twitter? LinkedIn? We break down everything you need to know to get the most bang for your buck with sponsored posts.
How Top Content Marketers Carve Out the Time to Publish Every Day
One of the biggest challenges for every content marketer is time—trying to find it, deciding how best to use it, and the fact that there's never enough of it to begin with. When you're responsible for maintaining a blog, time starts to feel even more evasive—especially if you're expected to update that blog every day.