5 Things Content Marketers Need to Know About Dubsmash, the New Viral Lip-Syncing App
Lip-syncing is taking the media by storm, and Dubsmash is riding the wave.
The Content Strategist
social media marketing
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Content Catchup: Our Secret ROI Formula, Social’s Surprising New Weapon, and More Must-Reads
Here's what you missed while wondering whether your cost-of-living raise will take into account your growing fondness for happy hour gin and tonics.
TellUsYourStory Tumblr Reveals the Tone-Deaf Social Media Strategy Brands Use Way Too Much
Brands want everyone to be storytellers... but only about how much they love their brand.
How to Craft a Brand Voice That Carries Across Platforms, Formats, and the Space-Time Continuum
Your core identity and message should stay constant. What changes is the context.
Social Content Lessons From Perrier’s Confusing ‘Party Hub’ on Tumblr
Perrier's new campaign is ambitious, but it's a head-scratcher too.
How SXSW Interactive Became a Hotbed for Brand Marketing
For the five days of SXSWi each March, Austin has also become the center of the marketing universe.
Study: Video Posts Are the Key to Doubling Your Organic Reach on Facebook
Despite Facebook's confusing and constantly changing algorithm, all hope is not lost.
Deep Inside Chelsea Market, YouTube’s Unofficial Film School Is Reinventing the Studio System
Welcome to the Willy Wonka factory for the digital age.
Facebook’s Reach Is Terrible, but You’re Crazy if You Delete Your Page
Even with its paltry organic reach, I would never consider deleting our Facebook—and most other companies shouldn't either.