The Content Strategist
Marketing Automation is easily one of the fastest-growing segments in the software industry, and one of the hottest topics on the minds of business owners and content marketers everywhere.
Last Friday, Wendy's and Boyz II Men paired up to create a ballad about the chain’s limited edition pretzel bun. Not gonna lie, it's been stuck in my head for the entire day. I'm a sucker for crooners in suits.
Barbie can't stay away from the criticism: she’s unrealistically thin, she’s not diverse enough, and she’s too materialistic. In order to combat this backlash, Mattel decided to highlight the one asset of Barbie's that blows everything else in the toy aisle out of the water: Her jam-packed resume. And now she has a LinkedIn to show it off. After only a few weeks, Entrepreneur Barbie has managed to garner over 5,000 followers. Say hello to Entrepreneur Barbie.
Companies invest a great deal of time and effort into shaping not only what their products look and feel like, but also the nuances of their brand story and how it aligns with modern social issues and values. After pumping all those resources into marketing, however, it’s not an easy thing for companies to admit defeat, scrap their work, and try something completely new. Still, sometimes it's necessary in order for brands to win back their audience or even appeal to new demographics. Here are four brands that did just that.
Over the past few months, the marketing world—including Contently—has been ringing the panic alarm over the fast-dropping organic reach of brand pages on Facebook. But a compelling new study from Socialbakers suggests all that hand-wringing was misguided and that brand engagement on Facebook is, in fact, steadily increasing.
The combination of social curation and real-time conversation offered by companies like Livefyre and Disqus is a one-two punch for brands: it affords them the unique ability to launch conversations and energize consumers, all at the same time.
Here’s a walkthrough of how to make GIFs from existing content, using a recent infographic from LinkedIn, created on the Visually Marketplace.
There are alternatives to renting an audience on Facebook, and while they might not be as sexy as the major social network, they do allow brands to expand their reach and make the most out of their investments. Here are four steps you can take to wean yourself off relying on the social network...
If you’re like most marketers, you’ve dabbled on Google+, but don’t really get the point. Or, you might be a holdout who just doesn’t want to commit to yet another social account without proof that it’ll deliver results. Whichever camp you fall into, you should know that there’s more to the story.
