Is the YouTube Leaderboard Gamed?
Every month, Google posts a list of the top brands on YouTube. It's a feather in the cap of agencies and media buyers who put hard work into a compelling ad. Yet not all ads on the leaderboard are created equal.
The Content Strategist
social media marketing
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Behind Oscar Mayer’s Bizarre Yet Delightful Bacon Content Campaign
Bacon is not a hard sell. Still, Oscar Mayer continues to take bacon content marketing to new levels of crispiness with its Oscar Mayer Institute for the Advancement of Bacon (OMIFAB). The latest campaign? A coalition between the other, less-famous Bacons: Turkey and Michael—Kevin Bacon's brother.
What in Tarnation Is the CIA Doing on Twitter?
It's one thing to say The New York Times needs to be more transparent about their inner workings; it's another to ask that of America's most infamous top-secret agency.
How Snapchat Brings Intimacy to Content Marketing
Just because Evan Spiegel, CEO of Snapchat, was recently mortified by his raunchy frat email exchanges doesn't mean that the app is up to no good.
Researchers Crack the Code Behind the Most Successful Tweets
By sifting through some 1.77 million tweets, researchers from Google and Cornell University cracked the code behind the Twitter posts that are retweeted the most.
How to Rock Instagram: Lessons from Adidas, Ben & Jerry’s, and Other Top Brands
Based on the traction Instagram is gaining among social media marketers and its ability to engage users these days, maybe it’s time to change the old adage to “A picture is worth 1,000 conversions.”
YouTube Is Trying to Rival Cable. Is This Great News for Brands?
YouTube is making a big push to turn itself into a first-rate, mainstream network—all for a slice of that lucrative, cable TV pie. How will they do it?
5 Reasons LinkedIn Has Become B2B Marketers’ New Best Friend
Each Showcase Page hosts its own set of LinkedIn followers, website links, industry information, and posts, offering brands the opportunity to target consumers with more specified interests.
Two Weeks Later, Was Burger King’s Fan Purge a Smart Move?
Ugh, social media trolls: the bane of social media marketers’ existence. Always starting arguments, making ludicrous complaints, and demanding free stuff. How do you deal with them? And how do you build an engaged community when they’re polluting all of your social and content marketing? For Burger King Norway, the answer was simple: bribe them…