How Clorox Keeps Its Content Strategy Squeaky Clean
A look at how Clorox maintains its reputation as the icon of clean.
The Content Strategist
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Community Generated Content – Yay or Nay?
The Content Marketing Institute lends its thoughts on how to incorporate your community into the content production cycle.
Embedding Social Media Buttons, Made Easy
Readers, meet the The Ultimate Cheat Sheet for Creating Social Media Buttons. This is a relatively old guide from The Hubspot team, but it’s just so useful. Trying to embed things on your site can be a pain, but it’s worth it. There’s little use in creating content if the consequential process of sharing is not there! “We’ve…
What Has Deterred Your Digital Strategy?
According to a recent post on The Conversation Agent, many B2B marketers are not satisfied with the performance of their website, social, search marketing and sales conversion efforts. Here’s a breakdown of the main reasons why. Luckily we’ve answered a few of these for them. Uncertain of where to begin? Lack resources? Don’t know how to…
The Battle of Engagement: Saks Versus Barneys
The Fresh Networks Blog did a great breakdown illustrating the different content strategies of luxury department stores Saks and Barneys. A couple interesting facts: Saks has 288,000 Facebook fans, Barney’s has almost half with 162,000. Barneys gets its best rate of engagement between 8-9am in the morning, whereas Saks gets a good (but not as…
Happy Community Management Day!
Did you know Jan. 23, 2012 is the third annual Community Manager Appreciation Day? The Team at 10,000 Words came up some great celebration tips, but we have a better one – Give them a nomination for Best Community Manager in our Contently Awards! Seriously, just tweet your nomination for #bestcommunitymanager to #contentlyawards and give them the credit they deserve!
Content Marketing Boot Camp: Everything You Wanted To Know In One Post
An offline marketing expert recently asked me for a crash course in content marketing through social media. She’d built a powerful personal brand over the years and wanted to take her analog educational resources and research and leverage them online. The answers to her question, “What is this content marketing business, and how do I get started?” are…
The Science Behind Retweets
Researcher Nick Diakopoulos wanted to apply some science to what headlines get retweeted most. So he analyzed 5,101 @nytimes tweets that ranged from July 1 to Sept. 30. Some interesting facts to note – The most passed on tweets were on average seven characters shorter (75.8 vs. 82.8) than average. The most viral tweets “were more likely…
Stay On Track With Your Editorial Calendar
Search Engine Watch ran a great piece the other day on How To Stay On Top Of Your Editorial Calendars. We’re big believers in the benefits of digital content editorialcalendars as well – check out our handy guide here for a good intro – but these add-ons to stay on track! WordPress Editorial Calendar Plugin: This gives…