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15 Must-Have Tools For Better Blogging

What if you could increase the engagement of your blog readers ten-fold in 2 minutes? How about adding relevant photography to your posts without having to go out and find them? You can do both of those things and much more with free tools that most bloggers don’t even know about. We use the following… 

August 5, 2011 · Shane Snow

3 Tips For Hiring A Blog Editor

The secret behind most good writers is a good editor. An editor has a dual role as both a manager and a wordsmith. He or she will need to explain assignments clearly to writers, guide them to keep their work up to the site’s standards, and show them how to improve their writing over time.… 

July 18, 2011 · Paul Lentz

7 Tips To Writing Shareable Content

The blogosphere is a huge garbage dump. There’s trash everywhere. Pieces of broken furniture, shards of sharp glass and rotting food dominate the landscape. But every once in a while, under a pile of waste, there’s a gem. And chances are, if it’s a good gem, it will be shared widely. Because everybody loves a… 

June 28, 2011 · Etan Berkowitz

Best days to publish content

What’s the Best Day and Time to Publish Content?

In the increasingly real-time ecosystem of the web, relevance is about exposure, and exposure is all about timing. A blogger might spend three hours crafting a thoughtful post, even more if he’s interviewing someone. Those three hours can pay immense dividends – especially if the post is part of a consistent editorial strategy – in… 

June 10, 2011 · Shane Snow