The Content Strategist
Publications With Big Twitter Followings Tweet Less. Should You Take A Card From Their Playbook? Learn about More Cool Ways to Explore Instagram for Your Brand and Use Quora, Instagram, and YouTube To Maximize Content Marketing
Every industry, from finance to journalism, seems to think that transparency is the “answer” to today’s biggest problems and most corrupt industries. Why? We create a lot of data these days. According to Yuri Milner, more data was created in any 48-hour period in 2010 than had been created by all of humanity in the past…
Facebook is a great way to reach customers, create relationships, and promote your brand. But many companies that jump on the bandwagon, slip right off and land on the ground. Used correctly, Facebook can provide major benefits. Here are some common mistakes that many companies make, and the ways that you can avoid them. 1.…
The newest kid on the social media block, Google +, is becoming the go-to option for many thought leaders in the tech and marketing worlds. Early adopters on the Google + network can reap the benefits of reaching some of the most active readers and speaking in a forum with relatively little marketing noise. As of…
Inbound marketing is all about getting customers to come to you; rather than sticking your foot in their door, you offer them a free shoe-shine, and don’t give them a hard sell. The future of inbound marketing, said Brian Halligan, CEO of Hubspot, at the Inbound Marketing Summit on September 14, 2011, is what Netflix…
Embed links. Include graphics. Entertain your readers with quality content. And don’t forget to ask relevant questions at the end of your posts. Do all of this, and your readers should be pounding at your blog’s front door, screaming, “More, more, more!” Right? Well, you can only know for sure if you’re measuring engagement. With…
Zarella does just that with these 7 points...
You have the blogging software. Your boss has agreed to let you blog. You even had the graphics department create some fabulous icons and headers. But each time you sit down to write a blog post, you find yourself wondering what to write about. Since the goal of a blog is to help increase your…
Social media blog Mashable has developed a formula that makes its readers into raving fans who distribute the site’s content quicker than Mashable could on its own. We all want to publish content that spreads like wildfire. Often the difference between a flop and a meme is in very small details. So long as your content…
