Infographic: Should Your Social Media Strategy Follow The 4-1-1 Rule?
The 4-1-1 Rule states that for every one self-serving tweet, post, or update, a brand should share four new pieces of content and one re-share
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The State of Social Media Agencies [INFOGRAPHIC]
An infographic outlining the ins and outs of social media agencies.
How Red Bull Fuels Its Facebook Community With Winning Content
Red Bull's unique content on Facebook reflects who it is as a media company and always focuses on its core message, making its posts shareable and bringing fans back for more.
What Content Gets More Retweets? [STUDY]
HP Labs released a white paper today, suggesting that it can predict what types of content get more retweets, based on the content within the tweet.
Re-imagining Social Media Platforms as Old Media
For the social strategist having to answer to old school bosses and explain the Internet to confused parents, here's a way to explain new media by comparing it with the traditional media of yore.
How Does Facebook Define ‘Active Users?’
Andrew Ross Sorkin of The New York Times Dealbook argues that Facebook is blanketing the term “engaged” in their post-IPO user reports.
Social Media Marketing ROI Data Exposed For Over 100 Brands
Dachis Group put together a list of 101 companies who are successfully delivering on Social Business ROI.
The Value of Content: Who Gives a Tweet?
Three researchers evaluate what types of content work and don't work on Twitter.
How Explore Chicago Uses Social Media To Engage Tourists
The team behind the City of Chicago's official tourism website use social media to engage visitors.