With British Youth, Brands Have Greater Influence Than Friends [STUDY]
A recent study showed that 30% of purchases made based on social media interaction were impacted by brands the user followed, not their friends.
The Content Strategist
A recent study showed that 30% of purchases made based on social media interaction were impacted by brands the user followed, not their friends.
Here are five key stats you should know about Google+ Brand pages, even if you refuse to build out your Circles.
Easy Living, the home design publication just launched a redesign that looks great - but it is very similar to Pinterest's visual layout.
Eloqua recently analyzed its clients' referral data, comparing traffic from social and email marketing tactics. Check out its findings.
We found a great resource on how to use Facebook's new Broad Category Targeting options.
While men are more interested in giving their opinions in the digital realm, women are more likely to engaged and interact with digital content, according to a recent study by uSamp.
Bergdorf Goodman keeps its brand relevant with the digerati through its social media efforts.
Flickr co-founder Caterina Fake is at it again with a new startup called Pinwheel. Has her team created the perfect social object?
BizSugar is holding a "Content Gold" Q&A session via Facebook. Are you attending?