Does your company follow any rules of thumb for its social media strategy?
If not, maybe it needs the 4-1-1 Rule, which explains how often a brand should balance stock and flow content on social media.
The rule states that for every one self-serving tweet, post, or update, a brand should share four new pieces of content and one re-share, explains Business Insider. By following this, brands will hopefully keep a conversation going without being pushy.
The term was coined by Andrew Davis of Tippingpoint Labs and Joe Pulizzi, founder of Junta42 and The Content Marketing Institute.
To learn more, check out the infographic below. And to get your social media strategy in gear, check out these 12 charts that encapsulate the state of social media content.