social media strategy

Is It Plagiarism or Jumping on a Trend? The Ethics of Social Media Content

Social media trends—even brands jump in on them. But when is it social sharing and when is it social plagiarism? The difference between jumping on a trend and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike, with the understanding that this content is within the public domain. Check out these ideas to help keep you on the straight and narrow.

September 20, 2022 · Jonathan Crowl

10 Content Marketing Lessons We Learned From Buffer’s AMA

We've sifted out the top 10 nuggets of information from some of the best B2B marketers in the biz.

April 6, 2015 · Amanda Walgrove

10 Social Media Rules to Follow if You Don’t Want to Get Sued

Not all speech is equally free. And on social media, some of it can get you in trouble—especially if you're a brand.

March 18, 2015 · Dorian Benkoil

Facebook and Twitter’s Native Video Plans Are About to Transform Content Marketing in a Big Way

Video-intensive sites like YouTube, Netflix, and, yes, Facebook dominate the race to capture the web's most precious resource: user attention. Twitter looks poised to join the ranks.

January 26, 2015 · Dillon Baker

For Doctors Without Borders, Content Marketing Is a Matter of Life or Death

A lesson in how to tactfully share global stories that are both heartrending and uplifting at once.

January 23, 2015 · Alyssa Hertig

5 Ways the White House Kills It at Content Marketing

After Barack Obama's Q&A on Reddit in August 2012, BuzzFeed said that the president had "won the Internet." More than two years later, he's still winning with a robust social strategy.

January 22, 2015 · Aaron Taube

Social Media 101: 10 Tips for Small Businesses Just Getting Started

Where do I begin? Which networks should I be on? What do I share? How many times should I post? Is this worth my time? Read on, social media noob, and I will answer all of your concerns. (Lesson one: “Noob” is social slang for “newbie.”)

November 18, 2014 · Aubre Andrus

Why Clickbait Is Dangerous for Brands

For emerging brand publishers, figuring out how "clickbaity" to be presents a huge challenge.

November 7, 2014 · Herbert Lui

How Publishers Are Crafting Their Ello Strategy

Ello may consider itself a place where brands are unwelcome, but publishers are already starting to set up shop on the most viral social network since Snapchat burst onto the scene in early 2013.

October 3, 2014 · Matthew Rothenberg