The Content Strategist
Celebrities? Definitely. Companies? Absolutely. Universities? Sure. But a private PK-12 school is not the sort of brand you'd expect to see running a largely successful content marketing and social media strategy that spans Twitter, Pinterest, Instagram, and an active blog.
Twitter has always been a meritocracy for brands. Every follower earned is a follower that can be reached —a welcome alternative in a social media landscape dominated by arbitrary algorithms. That may now be changing.
Pinterest co-founder Ben Silbermann once compared his social sharing website to the bug collection he kept as a child. Lucky for him, today’s Internet users share his love of collecting things: as of June 2013, Pinterest had 70 million users, according to Paris-based social media research firm Semiocast, its latest $225 million funding round in October 2013 bumping its valuation up to a whopping $3.8 billion.
#Justdoit. #HumpDay. #ThrowbackThursday. There’s something about a great hashtag that makes it take off — and brands these days put a lot of effort into figuring out what that thing is. But too often, they #fail. Lately, brands have rightfully taken a lot of heat for trying to hijack trending tags or coming up with…
Meet Zoe Beyer, the genius social media specialist responsible for A24 Films' engaging and hilarious social media strategy.
With his firm just a month old, Schweigert told The Content Strategist that he expects a "wild" next five years in the content industry.
Bergdorf Goodman keeps its brand relevant with the digerati through its social media efforts.
The 4-1-1 Rule states that for every one self-serving tweet, post, or update, a brand should share four new pieces of content and one re-share
Domino's Pizza Social Media Strategist Phil Lozen tells us how social media plays a vital role for the pizza giant.
