UX Wins at Pitchfork, Tight Marketing Budgets, End Writer’s Block
User experience and revenue are two equal forces that are sometimes at odds.
The Content Strategist
User experience and revenue are two equal forces that are sometimes at odds.
What do traditional journalists have to do with content marketing? Quite a bit.
It's amazing how one Amazon review can instantly amass more pageviews than your blog, guest posts, and social media profiles combined.
Performance pay can provide brand journalists with incentives that will boost their productivity, but it can also raise serious issues.
BuzzMedia makes 'viral' content look so darn easy. Don't be fooled, however — it's a lot harder than it looks.
Over the next year, 51 percent of B2B marketers will increase their budgets for content marketing.
By including these eight elements, content marketers and writers can best ensure that their blog posts will resonate with readers.
What should come first, the content or the audience? Content marketing pros say know the audience first, then target the content to get right to them.
Email still ranks up with search as the most popular activity on the Internet and it can change behavior (read: purchasing).