UX Wins at Pitchfork, Tight Marketing Budgets, End Writer’s Block
User experience and revenue are two equal forces that are sometimes at odds.
The Content Strategist
Search Engine Optimization
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Content Marketing the Buzz Among Journalists at ASJA
What do traditional journalists have to do with content marketing? Quite a bit.
Changing Face of Authorship, Display for B2B, SEO Mistakes
It's amazing how one Amazon review can instantly amass more pageviews than your blog, guest posts, and social media profiles combined.
Pros and Cons of Performance Pay for Brand Journalists
Performance pay can provide brand journalists with incentives that will boost their productivity, but it can also raise serious issues.
BuzzFeed’s Secret, Marketing Masterminds, SEO Success
BuzzMedia makes 'viral' content look so darn easy. Don't be fooled, however — it's a lot harder than it looks.
Why Content Marketing Beats Out Advertising [INFOGRAPHIC]
Over the next year, 51 percent of B2B marketers will increase their budgets for content marketing.
8 Steps to Getting the Most Out of a Blog Post
By including these eight elements, content marketers and writers can best ensure that their blog posts will resonate with readers.
4 Steps to Finding the Right Audience for Your Content
What should come first, the content or the audience? Content marketing pros say know the audience first, then target the content to get right to them.
Why Your View that Email Is a Bad Marketing Tool Is Wrong
Email still ranks up with search as the most popular activity on the Internet and it can change behavior (read: purchasing).