UX Wins at Pitchfork, Tight Marketing Budgets, End Writer’s Block
The Strategist picks the day’s most interesting stories for the content aficionados who love the backstory and reading between the lines. Here are the gems you need to kickstart your Friday:
Pitchfork Opts Out of the Pageview Rat Trace (Digiday)
User experience and revenue are two equal forces that are sometimes at odds.
Is it your profits that tell you whether you’re cultivating a great multimedia experience? Here’s one brand that’s putting its foot down in favor of its readers.
How We Grew Crazy Egg to 100,000 Users with a $10,000 Marketing Budget (Neil Patel)
When you’re just starting up, you need to make the most out of a shoestring budget. The key to growing your business on a small budget?
Press, SEO, business partnerships, and conference presentations. The key to growth is distribution through content, people, and technology. Here is Crazy Egg’s amazing story.
3 Ways to Come Up with Popular Blog Topics (TOFU Marketing)
Blogging is your most powerful customer acquisition tool. If you’re not writing as often as you can, you may be missing out on a powerful networking opportunity.
There’s a powerful force, however, that holds even the smartest business leaders back — writer’s block. Here’s TOFU Marketing’s guide to brainstorming better blog topics.
What You Need to Know About Marketing Automation (Search Engine Watch)
In the audience engagement world, email marketing is a powerful tool — but are you leveraging this resource as much as you can?
Marketing automation is key for reaching your segmenting demographic groups, targeting the right users, and sending emails at just the right time. Be data-driven and as efficient as you possibly can. Automation is key.