Content Marketing

BuzzFeed’s Secret, Marketing Masterminds, SEO Success

The Strategist picks the day’s most interesting stories for the content aficionados who love the backstory and reading between the lines. Here are the gems you need to kickstart your Tuesday.

Why BuzzFeed’s Attempt to Reinvent Online Advertising Is a Lot Harder Than It Looks (PaidContent)
BuzzMedia makes ‘viral’ content look so darn easy. Don’t be fooled, however — it’s a lot harder than it looks.

Native advertising is a sophisticated art form. That’s why it works. That’s why readers respond do it. If you’re thinking of executing a native advertising campaign, here are the building blocks of what you absolutely need to know (from the best of the best).

5 Marketing Experts Who Will Rock Your World (Grasshopper Group)
Behind every great strategy is a brilliant strategist. If you’re on the hunt for a new source of inspiration, look no further than these amazing industry pioneers.

Whether you’re practical, in love with SEO, visually inclined, generalist-minded, or entrepreneurial, these five leaders will quickly become your most powerful marketing masterminds.

7 Essential Steps for SEO Success (American Express OPEN Forum)
SEO has undergone a major face lift, but as a marketing trend, it’s far from dead. So don’t ignore it.

Keyword research, strong content, accessibility, and technical health are some of your strategy’s core nuts and bolts. Here’s a thorough breakdown of what you need to know. Human to human.

Texting the Wrong Person Is Awkwardly Hilarious on Tumblr (Mashable)
Over and over again, these amazing Tumblr-blogs surface — some with hilarious memes (ahem, Ryan Gossling) and others with emotionally captivating stories.

The lesson that accompanies these channels is profound — human experiences are timeless and powerful. Embrace the funny and emotionally moving. It’s your best content strategy.

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