The Content Strategist
I have a son named Henry. And ever since he was born, I have seen an inordinate amount of personalized baby and toddler items featuring the name “Henry” in my social feeds. Now, there are two ways to explain this coincidence. 1) Henry is currently a popular name for boys, so the advertisers looked at…
The short film “Lakota In America” opens on a typical day in the life of a Lakota youth named Genevieve Iron Lightning. As Genevieve gets ready and heads to work with the Cheyenne River Youth Project, her voice narrates a story about how she took herself and her brothers away from a neglectful, drug-filled home…
Questions have been the content metric I secretly value over likes, shares, and views. Did I spark enough curiosity to make someone want to learn more?
Agencies have no incentive to rethink problematic ads once they're approved by the client. Here are a few ways to fix that troubling system.
According to Dr. James Barry, B2B content should use more humor. " Why wouldn't CEOs want to be entertained?" he said. "They're just like anyone else."
People say marketers need to think more like journalists. But for the last year, I've been a journalist trying to think more like a marketer.
India and France have pushed back against Facebook's tech expansion. Will other countries soon follow?
Can Apple change the Internet for good—and kill Google in the process?
Forward-thinking brands are rethinking gender roles; these 5 campaigns just might inspire your own content strategy.
