12 Things Marketers Can Learn From the Esquire Archives
Esquire just opened up its 82-year archive to subscribers, which means one thing: thousands of awesome vintage print ads.
The Content Strategist
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Content Catchup: Crazy Media Predictions, Best of B2B Instagram, and More Must-Reads
Here's what you missed while trying to figure out who in your office is most likely to write a crippling tell-all...
6 Storytelling Lessons From the Emmy Nominees for Outstanding Commercial
Yes, everyone loves puppies and babies, but that's not quite enough.
5 Brands That Rock Reddit (And What You Can Learn From Them)
By reputation, reddit is about as friendly to brands as an FTC hearing, but not for these brands. This is what you can certainly learn from them.
Infographic: The Beginner’s Guide to YouTube Advertising
Paid content distribution has quickly emerged as one of 2015’s biggest content marketing trends as brands push to get more eyeballs on their content. And no platform looms larger in this landscape than YouTube, which is quickly emerging as the King’s Landing of Google’s powerful advertising empire. While YouTube’s advertising is best known for its skippable…
What You Can Learn From the Best Marketer of the Year
Heineken was recently awarded the title of "Creative Marketer of the Year" at Cannes. Throughout 2014, the brewery released a slew of creative marketing campaigns, but all of them had the same goal—to differentiate Heineken from the rest of the beer market.
And the Trippiest Marketing Campaign Ideas Goes to: Totino’s Pizza Rolls
Totino's challenged Tim and Eric to use pizza rolls in as many ways as possible. What the two did with the prompt is trippy to say the least.
5 Examples of Humorous Content Marketing
How do brands grab the attention of jaded consumers? The answer is simple: They make fun of themselves. When brands poke fun at their flaws, consumers view them as down-to-earth and relatable; it's the same phenomenon that makes Jennifer Lawrence so popular.
Study: 91 Percent of Women Feel Misunderstood by Advertisers
When it comes to household spending, women are in charge of 73 percent of the money. Why aren’t the people making purchases being targeted by advertisers and marketers?