Adding Television to the Social Media Mix
An effective way to combine television and social media efforts is by encouraging customer to chat about television programs on Twitter
The Content Strategist
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Social Media Advertising Takes Root on Tumblr
Tumblr ads will appear with dollar signs to distinguish that they were paid for, won't be on individual blogs and need to fit in.
Navigating the Levels of Facebook Advertising
Marketers spend more money advertising on Facebook than on any other social media site, but how they spend money differs.
Instagram Deal Predicted to Boost Facebook Ad Prices
The $1 billion acquisition of Instagram by Facebook last week could lead to higher advertising rates on the social network site.
Optimize Paid Social Ads With Real Engagement
The key to making ad campaigns successful on Facebook is integrating them with true social media engagement, writes ClickZ's Liana Evans.
Digital Ad Revenue Isn’t Making Up for Print Losses [STUDY]
Print publications are “losing print advertising dollars at seven times the rate that they were growing digital ad revenue in the last year for which they had complete data,” according to a recent Pew study.
Twitter and Facebook Announce Mobile Advertising Options
This week has been big for brands looking to add to their mobile marketing efforts. Both Facebook and Twitter announced enhanced mobile advertising options.
Why Brands Can’t Ignore Owned Media
“Since the web provides universal access to publishing, advertisers now have the means to take back some control,” declares Ted O’Connell, VP of digital for the Advertising Research Foundation.