Does Print Media Carry Certain Advantages Over Digital?
Forbes suggests that print still has its benefits.
The Content Strategist
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How Insidious Is the Power of Brand Content? Some Reply, ‘Not at All’
A lively debate was sparked this week over the suggestion that brand content is as manipulative as it is ubiquitous.
Storytelling: How Advertisers Compare with Content Marketers
Not only is a story essential for content marketers, but other marketers and advertisers are following the "story" model as well.
Sponsored Post Series Can Work for Both Advertisers and Publishers
If a sponsored series increases your bottom line so you can invest more in content or expand your posts, it may be well worth the effort.
Adidas Is Tumblr’s First Major Brand Campaign
Adidas launched its soccer Tumblr blog in time for the 2012 UEFA European Championship, which starts today across Poland and the Ukraine.
Mobile Search Ads Prompt Users to Spend More
Around the world, mobile users are spending more money on products displayed in search ads as opposed to display ads.
Using Display Advertising to Secure a Customer
Once customers click on ads, they should be taken to websites that deliver content the ad promised.
Debate Grows Over Viability of Social Media Advertising
Doubt over the profitability of social media marketing has grown in recent months as some advertisers and investors have grown skittish.
Native Advertising Promoted as Path to Consumers
Native advertising was a hot topic this week at the Conversational Marketing Summit in New York.