Content Marketing in the Media Apocalypse
We're entering an age in which some of the best-funded content operations are being run by brands. That gives content marketers an opportunity and responsibility to do better work.
The Content Strategist
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The Storytelling Strategy That BuzzFeed and Star Wars Have in Common
Whether you're making a movie about space adventures or a listicle about where you went to college, great stories share a crucial element: relatability.
The Big Difference Between the Ads People Love and Ads People Hate
If you're going to spend millions to put your story in front of people, you better make sure it's a story they're going to love.
3 Rules for Content Marketing in the Fake News Era
In the fake news era, smart consumers have their BS detectors on high alert, and sketchy content marketing is destined to set it off.
Virtual vs. Physical: The Two Brand Newsroom Models Taking Over Content Marketing
For years, "brand newsroom" has been one of the most lampooned marketing buzzwords. But in 2017, these studios are finally getting serious.
Who Will Win the War for TV Ad Dollars?
2016 is the year TV started dying. Now, a war is raging to see who can win the lucrative budgets of TV advertising spend.
Facebook’s Algorithm Has Unprecedented Power. Here’s How We Need to Respond
You've probably heard all about fake news and filter bubbles, but what comes next?
Inside The Washington Post’s Quest to Fix Ad Tech
Tired of waiting for ad tech to solve its problems, The Washington Post is building its own solutions—and it's using Facebook and Google as inspiration.
Why the Publishing World Needs Humane Design
Publishers and readers suffer from a vicious cycle, and only a widespread focus on humane design can help them get out of it.