How Global Citizen Became the BuzzFeed of Social Activism
Instead of caring about pageviews and revenue, Global Citizen is going after social actions, political change, and financial commitments.
The Content Strategist
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Best Branded Content of August: When Data Storytelling Meets Donald Trump
After this data storytelling triumph, I bet Foursquare's PR manager is still dousing herself in champagne.
The Quest for the Perfect Headline
Today's publishers have headline creation down to a science. But is it better off as an art?
8 Ways to Give Better Advice to Your Audience
Consumers love to browse advice in the same way that cooks browse recipes. So if you're going to give advice, design your menu accordingly.
Content Sutra, Ep. 5: The Media Trends That Will Dominate 2016
Will content marketing take the next leap? Is media doomed? And which social platforms will dominate 2016?
Why Hard News Is Thriving on Facebook
BuzzFeed and HuffPo still rule Facebook, but the biggest names in journalism are gaining ground fast.
‘What’s in a Spotify Name?’ and 5 Other Stories You Should Read
Here's what you missed while you spent the week forgetting to prepare for winter storm Jonas.
How Oreo Ruined Social Media Marketing
Who will be the next Oreo? Honestly, the industry would be better off if no one tried.
5 Big Ways Content Marketing Will Change in 2016
These sweeping trends will make marketers rethink everything they know about content.