It’s not as simple as throwing a banner on a webpage either. You need managed site placements, contextual targeting, and retargeting. Through ad exchanges, it’s possible to reach the niche audiences (that you absolutely need to find) at massive scale.
The Top Five SEO Mistakes(Search Engine Land)
SEO is far from a dead discipline — is it a part of your brand’s content strategy. Search engines are powerful referral tools.
Make sure that you include the right words on your page, ensure that your website is crawlable, and leverage webmaster resources. And what shouldn’t you do? Dwell on link-building and keyword-stuffing your content. Be natural, but be smart.
How to Avoid the Broke Brand Trap(Clarity)
‘Rough times’ does not even begin to explain the early days of starting a business. To kickstart your growth and marketing (at a low cost), your content strategy is key.