Revolutionizing Content Strategies: The Impact of Generative and Chat AI on Modern Marketing
Explore how chat AI is revolutionizing content strategies, from generative AI and ChatGPT to Google's search algorithms and real-world brand applications.
The Content Strategist
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State of Healthcare Content Marketing: 5 Trends Transforming the Industry
Like Hippocrates said, medicine is an art and a science. The same holds true for healthcare content. Let this be your prescription for success.
How to Solve the 5 Most Common Brand Awareness Problems
When you're thirsty, do you order a soda or ask for a Coke? If you have a cold, do you ask for a tissue or a Kleenex? This is brand awareness in action.
The Lost Art of the Mid-Range Blog Post
Before I became the editor-in-chief of a marketing technology company, I was a tall and lanky basketball player.
Google’s New Search Could Significantly Change Content Discovery
Search engines have been distant cousins to social media platforms. With Google's latest announcement, they're about to become a lot more like twins.
5 Companies Creating Purposeful & Engaging HR Content
Content marketing may be known primarily for lead generation and sales enablement, but it can also be a huge asset for human resources and recruitment.
Why Every Writer Should Learn Basic SEO Principles
If you're publishing anything online, it pays to understand search algorithms. Here are four ways learning SEO principles will make you better at your job.
Smart Speakers Are The Latest Content Channel You Should Care About
A third of people who own smart speakers say the device replaces time they normally spend with the TV. It's time for marketers to take notice.
What Virtual Reality Can and Can’t Do for Your Brand
Brands hope virtual reality can foster a unique, entertaining, and unforgettable customer experience, but there are limits to its creative potential.