Infographic: The SEO Basics You Can’t Afford to Ignore
According to a new infographic, 45 percent of small businesses aren't sure what SEO means, yet 98 percent think being found on Google is important.
The Content Strategist
Filter
The SEO Factors You’re Probably Ignoring
If you want to build something that lasts, start with the foundation.
Why Today’s SEO Experts Will Evolve or Go Extinct
Content strategists should focus on creating content for humans, not search engines.
2 Reasons Facebook’s Latest Algorithm Change Will Impact Marketers
Facebook can still take marketers where they want to go, but after recent algorithm changes, they just won't be able to get there on their own terms.
The Secret to Finding a Competitive Content Advantage
Your content advantage is out there. You just have to know what to look for when creating a content strategy.
What the Internet’s Best ‘About Us’ Pages Can Teach Brands
The About Us page is known for being the epitome of corporate boredom, but a few brands have figured out how to turn it into a crucial content asset.
How Google and Apple Are Using ‘Privacy’ to Kill Ad Tech
Google, Apple, and other tech giants have targeted ad tech for disruption. And when they set their sites on a target, they rarely miss.
Chatbot Therapists, and 4 Other Stories We Loved in May
In our roundup of marketing, media, and tech articles, our staff looks at stories about helpful chatbots, Pixar's decline, and office productivity.
The Best Content Marketing of May: Brands, Take Note
Print may be dead, but the brand magazine has played a really interesting role in the content marketing boom we've seen over the last half decade.